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Web design by trade

Website design for opticians and hearing centres

The eye test that brings customers in, the brands that set you apart and booking in one tap.

What your site really needs

The eye test, fully explained

What it includes, how long it takes and what is checked, for sight and hearing. It is your key service and the reason someone walks in instead of buying online.

Specialities by name

Varifocals, contact lenses, children’s eyecare, low vision, hearing tests. Each is a different search and a page that works while you sleep.

The brands you stock

People looking for a specific frame want to know where to try it on. Naming your brands puts you in those searches without paying for an ad.

Booking in one tap

Phone and WhatsApp visible on every page, with hours and directions. An eye test gets booked the moment it becomes easy.

The pages we recommend

  1. Home

    Who you are, the eye test as the hook and one-tap booking. Visitors should see in ten seconds that you are a trusted optician, not a catalogue.

  2. Eye and hearing care

    Eye tests, contact lens fitting, hearing care. It is the page that separates you from online retailers: it shows there are professionals behind the counter.

  3. Our team

    Optometrists, dispensing opticians and audiologists with their registration (GOC in the UK, state licence in the US). People trust their prescription to someone with a name.

  4. Contact and booking

    Form, phone numbers, hours, map and parking. With the eye test booking as the main action.

Frequently asked questions

Can we sell glasses or hearing aids online?

A shop with a basket and payments needs a database and is a custom quote. What the pack does include is the shop window: brands, styles and guide prices that bring people into the store, which is where you make your money.

Can customers book their eye test online?

We link your current booking system if you have one, included. A booking system built into the website needs accounts and a database: custom quote. A form with phone number and preferred time solves most cases.

Which pack do we need?

The Team Website, from €474: 4 pages, with the team page included. For an optician, visible registration isn’t decoration: it is what sets you apart from a marketplace.

How long does it take?

15 calendar days from our sign-off on your documents and the first payment. Weekends count.

Websites for other trades

from 474 € if you help us speed the process up Get started
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